5 Benefits of Savvy Search Engine Optimization to a Local Business
Small businesses have a lot to gain from SEO and it has even been proven that business that practice SEO are in a much better situation than companies who shun investing in search engine marketing. For starters, SEO is short for Search Engine Optimization. Basically, it entails helping websites get first position on search engines. Search engines are like online librarians, they organize the world’s content to help you quickly find what you are looking for online. By acquiring SEO services in Westminster, CO and the Denver Metro Area, you get to influence the organization of search engines to help get your website top positioning.
Why is SEO important?
Research findings indicate that more than 86% of the people use search engines to find services and products and more are turning to the web every day. 40% of the 86% do not go past the first page of the search engine results. Bottomline, search engine optimization gets you traffic. With more people viewing your site, it increases your return on investment (ROI). And with higher ROI, it can significantly change your business. SEO delivers the best form of ROI because it is unlike any other form of marketing. It builds momentum and yields increasing results with less long term effort. It’s like a car accelerating to highway speeds; it takes a lot of gas and rpms to get to cruising speed but it takes less to maintain it. In this article we are going to look at the benefits of search engine optimization to a local business.
#1 SEO Is Cost Effective
Most small businesses run on a tight budget. But this does not mean that they cannot have a chance to compete against the big boys in marketing themselves online. Thanks to SEO campaigns through channels likes social media websites, email marketing and Google Ad Words. Businesses are now being offered the opportunity to market themselves and only pay for the campaign that works. In other words, you will only pay for the results that your online marketing campaign has directly brought your way. This not only saves you money but also makes it easier for you to track your Return on Investment (ROI) as well as know how to plan your next marketing campaigns.
#2 Offers a better and more user friendly website
Despite the name, SEO is not just about optimization. The focus is on the user and the ultimate experience he/she gets. And when the users are happy, the search engines reward you by improving your rankings. When you acquire SEO services from our company, you ensure that a better, faster and friendlier website is created for your visitors.
#3 Visibility, Credibility and Branding
As earlier stated; Search marketing aims at putting your website on the front page of search engine results. This way your website and information gets to be viewed by many people as they search for products or services within your niche. Additionally, you also end up earning credibility since appearing on the front page means that the search engine is endorsing your website to be one of the most relevant in offering the user the best solutions. With all these benefits coming your way, building a brand also becomes easy since you have all the elements necessary to command presence.
#4 Beat Competition
In today’s competitive market where every business has a website, getting adequate traffic coming to your website is your best bet to beating this competition. A study was conducted on two similar businesses in the same niche where one had been optimized while the other had a non-optimized web presence. It was noted that the optimized website beat the other by over 40% in sales all due to the additional traffic. Now that is something to think about.
#5 Have your business Open 24 x 7 x 365
The beauty of the internet is that once your website ranks and you start acquiring organic traffic, it will be like you never close your business. This is because even when you sleep someone somewhere in a different time zone will be checking out your online store and ordering some product. In short, even with your physical store closed; your virtual store will always be operational.
We care about local businesses. They are the fabric that holds together communities across Colorado and the United States. Give us a call today at 720-506-1400 to find out how to get started improving your online presence and your rankings so the people searching for your products or services find your business first, not your competitors.